Are you an innate learner, with a deep craving for knowledge? Are you a storyteller with a passion for analytics? Does your creative thinking help you thrive in the grey area? Are you the type of integrated campaign manager who gets excited about optimization?
If you’re thinking “YES! YES! YES!,” we would love for you to apply to join our team as a Content Marketing Associate.
WHAT WE’D LIKE TO SEE
Global Prairie is different by design. One part creative agency, one part data analytics shop and one part consulting firm, we deliver deep, innovative thinking – quickly. Because we don’t operate as a traditional agency in terms of process, structure or output, we look for team members with an entrepreneurial spirit who embrace innovation and are comfortable working with best-in-class leaders.
Everyone at Global Prairie shares the following characteristics:
Community-minded and philanthropic
Strong candidates for this specific role will demonstrate:
An innately curious self-starter energy and drive to learn new things
Listening and thoughtfulness
Exceptional writing and communication ability
History of shaping engaging multimedia content
Passion for translating data into actionable insights
ESSENTIAL FUNCTIONS AND QUALIFICATIONS
Working primarily with the Client Partnership team and Director, Content Marketing, this individual will be responsible for:
Working collaboratively with interdisciplinary team to define, design and activate integrated campaign plans and content strategies
Providing input on goals, measurable objectives and key performance indicators – and their relationship in performance-based analysis and reporting across both online and offline channels
Content writing and development for a variety of media and channels (owned, social, earned, paid) aligned with agreed upon strategies and defined KPIs
Secondary research of industry subject matter and monitoring of news related to a variety of client businesses to inform digestible, audience-friendly content and storytelling opportunities for multi-channel distribution
Analysis of and optimization recommendations for content performance across all activation channels (e.g. website, social media, email, paid search/social, etc.) and then recommending optimizations that ensure future success
Leading the development of regular client reports that showcase campaign successes, key learnings, trends, insights and recommendations for improvements across online and offline channels
Additionally, the ideal candidate must meet these qualifications:
3+ years of experience in communications, marketing, analytics, consulting, or similar positions
Bachelor’s degree in Journalism, Marketing, Integrated Marketing, Strategic Communications or similar preferred
Willingness and availability to travel
Strong time management skills and an ability to multitask
Sense of ownership and accountability for projects and role within teams
Team player with a proven ability to work well with a diverse group of professionals
Proficient in Microsoft office
Further qualifications a plus:
Experience managing content management systems (WordPress, Drupal), email marketing/marketing solutions (Salesforce Marketing Cloud, Hubspot)
Experience managing social platforms (Facebook, YouTube, Twitter, Instagram, LinkedIn) and social media management tools (Hootsuite, Sprout Social)
Google Certifications (Analytics, AdWords)
Familiarity with monitoring (Brandwatch), influencer (Buzzsumo), media database (Cision)
WHAT GLOBAL PRAIRIE OFFERS
We are a purpose-driven marketing firm founded on the belief that business should be a force for good. We’re passionate about driving breakthrough results for organizations that make the world a better place. And it’s not just the work we do – but how we work – that creates our impact. As a Public Benefit Corporation and certified Benefit Corporation (B-Corp), we meet rigorous standards of social and environmental performance, accountability and transparency.
We are a team of smart, driven individuals who partner with our clients to create positive change. Our shared commitment to making the world a better place unites us. In addition, we recognize and celebrate our individual strengths and contributions.
Our culture is best-in-class. With generous, industry-leading benefits, supportive and progressive employee programs, collaborative office environments, and top percentile compensation packages, the culture at Global Prairie is unparalleled. And as an ESOP (Employee Stock Ownership Plan), we operate as a 100% employee-owned company.
PHYSICAL DEMANDS & WORK CONDITIONS
The physical activity required of this position includes standing, walking, lifting, pulling, pushing, kneeling, reaching, stooping, talking, hearing and use of repetitive motion. Light work is required of this position, occasionally lifting or moving objects between 10-20 pounds. The visual acuity of this position requires the ability to operate a motor vehicle. This position will not be substantially exposed to adverse environmental conditions.
Creativity, great ideas and lasting impact come from diverse teams. Global Prairie is proud to be an equal opportunity employer.